DISSECTING THE ENDURING POWER OF COCA-COLA BRANDING

Dissecting the Enduring Power of Coca-Cola Branding

Coca-Cola has crafted a identity that transcends generations. Their iconic emblem, a simple pattern in bold red, is instantly memorable. The brand's slogan "Open Happiness" speaks to a universal yearning, while their campaigns often evoke joyful memories. Coca-Cola has successfully intertwined itself with everyday life, solidifying its place as a w

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